When it comes to the global industry of online entertainment, it is hard to know where to start in terms of what it represents. With so many competing sectors, so many inter-connected industries, and an almost limitless number of digital and online entertainment platforms, apps, and websites, it is a vast landscape that represents a worldwide business and commercial success story. Put another way, the online entertainment world is now something that permeates so many other related sectors, further highlighting its global and commercial importance and significance. It is not easy, and indeed perhaps impossible to cover all the sectors, industries, and applications that have been influenced, shaped, or even created by the online and digital entertainment industry and its constant growth.
In many countries, being online is now almost ubiquitous, and is expected to be standard. In terms of leisure, for example, consumers are increasingly playing, and constantly wanting better forms of online games, especially as the mobile device world now caters to online content almost primarily. Developers and content creators are now delivering formerly traditionally offline games in the digital space more than ever.
Take casinos, for example! Previously limited to physical locations, they’ve seen an explosion of digital growth, with a myriad of popular games making the leap to the online world. We’ve got desktop-based options and mobile gaming options galore. Whether that is poker or pontoon, or even crypto keno for smartphones, digital delivery is both entertaining consumers and also making them want more from their user experience, the all-important UX. Casinos are an amazing demonstration of how online entertainment as a whole has developed, and they’ve attracted players from around the globe and from almost every demographic out there! When you look at the options they offer, that’s not super surprising.
When it comes to cars, as another fine example, the world of digital entertainment and functionality has driven into the heart of the modern automobile industry. Not only does technology now help design, develop, and build cars, but it has also created in-car experiences that are constantly evolving and making our driving experiences so much more. Our so-called “infotainment systems” are now an integral part of car manufacturing, as consumers expect and demand more from their driving experience and car capabilities. This is not just the preserve of the luxury or high-end car sector, either; it is impacting the world of the automobile on almost every commercial level.
For Motorists, In-Car Experiences Continue To Influence Automobile Choices
When it comes to selecting which car we may want or need, the reasons and selection criteria are often numerous. From the must-haves to the “would be nice to have if I can afford it” lists, whether for personal or business use, what we want from our car varies from person to person, driver to driver. One of the more recent car components to enter this already complex decision-making process is the infotainment system. For the uninitiated, if such a group still exists, infotainment is a system in cars that provides information and entertainment, often through a screen on the dashboard. Frequently included in such systems are things like digital radio, Bluetooth connectivity, rear and other camera viewing screens, GPS systems, access to music streaming platforms, and various other things.
As this becomes more of a standard inclusion for more models, the quality of this infotainment is rapidly starting to influence consumer choices in the automobile purchasing world. Consumers are, put simply, becoming more knowledgeable, more discerning, and more demanding when it comes to upgrading in-car experiences, convenience, and available technology within the car cockpit. Far from the days of just having a radio or even a tape or CD player, these in-car hubs are synchronizing more and more with our mobile devices and delivering the digital connectivity we would expect from our other various mobile and wearable technology devices.
As motorists demand more, the onus and perhaps pressure are now on the car-making companies to come up with the next new, or enhanced in car technology. Many automobile makers, appreciating the consumer desire for not just functionality but quality, have partnered with tech companies. Aligning themself with outfits such as Apple, Harman Kardon, JBL, and other sound, screen, and connectivity giants of the trade brings a whole new set of high-end options. In many ways, this is a seamless connection between tech connectivity and the infotainment evolution, and the more people get, the more they seem to demand.
From Comfort To Luxury, Connectivity to Class, Car Makers Are Driving Change
It may sound axiomatic, but cars can deliver everything from comfort to luxury, from the basics to the advanced. Whether that is in the technical driving specifications, the materials throughout the interior, adding LED headlights, or, more recently as discussed, the components, connectivity, and quality of the infotainment system. As I mentioned previously, more and more non-automotive brands are forming partnerships with car-making companies to increase the quality of their product and also appeal to the increasing demands of drivers.
When you consider the sheer range of cars, and the myriad options for each one when it comes to add-ons and optional inclusions, you will find everything from basic comfort to undisputed luxury. Naturally, each car is designed for and aimed at different people, but even with the so-called mid-range models, we are increasingly seeing the infotainment systems as being a critical part of what makers are offering.
Considering the clamor to install things such as good car speakers, on top of the various connectivity options, it is not surprising that automobile makers are both acknowledging and using this consumer drive to create increasingly luxurious in-car technical experiences. We wouldn’t be surprised if it hits the point where you can even combine this with the casino games we discussed earlier – although not while the vehicle is moving, of course! Bringing games into the infotainment system seems a natural next-step that will benefit passengers in particular.
Source: https://pixabay.com/
